St. Louis - Aug 4, 2011
SAINT LOUIS, MO (July 29, 2011) – Can you tell the difference between an aphid and an armyworm? How about diagnosing that circular brown patch in your lawn? Now iPhone and iPad users can get these answers and more with the new Spectracide® Pest Guide app, a free download available from the iTunes store (http://itunes.apple.com) to help users identify pests and find the solutions available to control them.
The Spectracide Pest Guide app is designed to simplify the home pest control category for consumers by giving them expert advice at their fingertips – wherever and whenever they need it. An easy-to-use mobile tool that takes the guesswork out of pest problems, the new app allows users to search a database of insect, weed and disease types based on their location and season, capture bug and weed images and search for Spectracide products. It also features a retail locator and a UPC scanner, which provides product information, store locations and how-to-videos.
“The Spectracide Pest Guide is the first app of its kind in the lawn and garden industry,” said Eric Kenney, Senior Director of Marketing for Spectracide brand. “We’re making it easier for consumers to identify the weed, insect or disease problem they’re trying to treat, then find the best solution.”
The Spectracide Pest Guide app’s features include:
Pest Guidebook and Solution Finder
The Spectracide Pest Guide app uses an individual’s season and region of the country to formulate lists of the most common weeds, insects and diseases – complete with images – tailored specifically for that user. Once the homeowner identifies the pest he or she is looking for, the app suggests the appropriate Spectracide product to solve the problem and provides a link to retailers that carry that product.
Capture & Compare
If a user is not able to identify a pest using the Pest Guidebook, he or she can use the Capture & Compare function to take a photo of the pest, then match the photo against the images in the Guidebook for easier identification. If the homeowner is not able to identify the pest, he or she can e-mail images to Spectracide experts for help in finding a solution.
The Locate a Retailer feature provides local listings of where Spectracide products are sold based on a user’s current location or the zip code specified.
The UPC Scan & Learn feature allows users to scan the barcode of any Spectracide product and get detailed information about that product.
To download the Spectracide Pest Guide App from the iTunes App Store, go to http://itunes.apple.com/us/app/spectracide-pest-guide/id450333348?mt=8.
About Spectracide® Brand
Spectracide brand is a leader in insect and weed control, which offers a variety of indoor and outdoor pest solutions, including weed and grass killer; brush and poison ivy killer; ant, fire ant, Japanese beetle, wasp and hornet protection; rose and flower care; lawn disease control; and more. Spectracide products are produced by United Industries Corporation, a leading supplier of home and garden products, and a subsidiary of Spectrum Brands Holdings, Inc.
For more information, visit www.spectracide.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., (NYSE: SPB) and a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com.