Spectracide® Brand Launches Urban Makeover Campaign, Unveils First Completed Makeover with Miami-Dade Park & Recreation
St. Louis, MO - Apr 4, 2011
Miami-Dade Park & Recreation proudly announces the unveiling of the revitalized South Dade Trail Mini Park, thanks to the help of Spectracide Brand, a leader in outdoor insect and weed control products.
Representatives from Miami-Dade Park & Recreation and Spectracide brand gathered last Thursday at Miami-Dade County’s South Dade Trail Mini Park for the completion of the park’s Makeover project, the first stop on the Spectracide Urban Makeover campaign. In an effort to revitalize the park, Spectracide brand donated nearly $3,000 worth of product to Miami-Dade County. A team of Park & Recreation and Spectracide employees specializing in landscape and insect/weed control treated the South Dade Trail Mini Park with various products to remove unwanted weeds and bugs. Following the treatment, volunteers for the Miami-Dade Park & Recreation department finalized the beautification process by planting trees and shrubs in the park.
“Park & Recreation Departments across the country are feeling the strain of smaller budgets, and we’re no exception,” said Jack Kardys, Director of Miami-Dade Park & Recreation. “We want to thank Spectracide for their donation and making this project a huge success. Thanks to their assistance, the community will be able to enjoy this beautifully renovated park.”
The Spectracide Urban Makeover Campaign in Miami was just the first of four total planned makeover projects taking place this spring and summer. As part of the brand’s commitment to its local communities, Spectracide brand has also partnered with the city park and recreation departments to select and treat a park in each community in need of improvements. All Spectracide products used during the makeovers are registered and accepted by the EPA.
“We understand that community parks are facing smaller budgets and we want to help in a way that only Spectracide brand can,” said John Pailthorp, Division Vice President, Marketing, United Industries Corporation, the maker of Spectracide products. “We hope to improve these public spaces and make them places that the community can enjoy.”
About Spectracide® Brand
Spectracide brand is a leader in insect and weed control, which offers a variety of indoor and outdoor pest solutions, including weed and grass killer; brush and poison ivy killer; ant, fire ant, Japanese beetle, wasp and hornet protection; rose and flower care; lawn disease control; and more. Spectracide products are produced by United Industries Corporation, a leading supplier of products for the home, lawn and garden insect and weed control markets and a subsidiary of Spectrum Brands Holdings, Inc.
For more information, visit www.spectracide.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., (NYSE:SPB - News) and a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com.
About Miami-Dade Park and Recreation:
Miami-Dade Parks, the nationally accredited, three-time winner of the NRPA National Gold Medal Award and 2009 winner of the Florida Governor’s Sterling Award for excellence in management and operations, is the third largest county park system in the United States consisting of 263 parks and more than 12,848 acres of land. It is one of the most unique park and recreation systems in the world. Made up of more than just playgrounds and athletic fields, it also comprises out-of-school, sports development, and summer camp programs; programs for seniors and people with disabilities; educational nature centers and nature preserves; environmental restoration efforts; arts and culture programs and events; the renowned Zoo Miami and the Deering Estate at Cutler; the Crandon Tennis Center, home of the Sony Ericsson Open; golf courses; beaches; marinas; campgrounds; pools; and more.
About The Parks Foundation of Miami-Dade
The Parks Foundation of Miami-Dade is a non-profit 501(c)3 organization supporting the Miami-Dade Park & Recreation Department’s effort to further develop Miami-Dade County’s world-class parks system for residents and visitors. Its mission is to create a healthier, more livable and sustainable Miami community by ensuring the implementation of the Parks Open Space Master Plan and the development of year-round park and recreation programs for local children, adults and people with disabilities.